{"id":1425,"date":"2022-07-18T13:16:53","date_gmt":"2022-07-18T11:16:53","guid":{"rendered":"https:\/\/snaque.com\/?page_id=1425"},"modified":"2023-12-19T16:37:54","modified_gmt":"2023-12-19T15:37:54","slug":"presse","status":"publish","type":"page","link":"https:\/\/snaque.com\/de\/presse\/","title":{"rendered":"Presse"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ftpi5d-8eebc908f6dfd5a2a3b62a64a012ca7b\">\n.avia-section.av-ftpi5d-8eebc908f6dfd5a2a3b62a64a012ca7b{\nbackground-color:#cc00cc;\nbackground:linear-gradient( to bottom right, #cc00cc, #f0ad00 );\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-ftpi5d-8eebc908f6dfd5a2a3b62a64a012ca7b main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_hr  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1425'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-egvbe9-9988c5cae59cd0849fc4a33f2c1f4f86 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cgtv75-a8a758ffdc32150faf64fdf5c4940904\">\n.avia-image-container.av-cgtv75-a8a758ffdc32150faf64fdf5c4940904 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-cgtv75-a8a758ffdc32150faf64fdf5c4940904 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-cgtv75-a8a758ffdc32150faf64fdf5c4940904 av-styling- avia-align-center  avia-builder-el-2  el_before_av_heading  avia-builder-el-first  max-width-308'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-37 avia-img-lazy-loading-not-37 avia_image ' src=\"https:\/\/snaque.com\/wp-content\/uploads\/2021\/07\/Snaque-Solid@2x.png\" alt='Snaque Logo' title='Snaque Logo'  height=\"381\" width=\"1232\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/snaque.com\/wp-content\/uploads\/2021\/07\/Snaque-Solid@2x.png 1232w, https:\/\/snaque.com\/wp-content\/uploads\/2021\/07\/Snaque-Solid@2x-300x93.png 300w, https:\/\/snaque.com\/wp-content\/uploads\/2021\/07\/Snaque-Solid@2x-1030x319.png 1030w, https:\/\/snaque.com\/wp-content\/uploads\/2021\/07\/Snaque-Solid@2x-768x238.png 768w, https:\/\/snaque.com\/wp-content\/uploads\/2021\/07\/Snaque-Solid@2x-705x218.png 705w\" sizes=\"(max-width: 1232px) 100vw, 1232px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5qn9j26-1f766269926890956f9ed68d3a3567df\">\n#top .av-special-heading.av-l5qn9j26-1f766269926890956f9ed68d3a3567df{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l5qn9j26-1f766269926890956f9ed68d3a3567df .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l5qn9j26-1f766269926890956f9ed68d3a3567df .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l5qn9j26-1f766269926890956f9ed68d3a3567df .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l5qn9j26-1f766269926890956f9ed68d3a3567df av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-3  el_after_av_image  avia-builder-el-last '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Presse<\/h1><div class='av_custom_color av-subheading av-subheading_below'><p>Aktuelle Information zu Snaque<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1425'><div class='entry-content-wrapper clearfix'>\n<div  class='hr av-b7g7gx-f550b87848aeb25bfbd839f6917db4e6 hr-default  avia-builder-el-4  el_after_av_section  el_before_av_layout_row  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-8kphz5-88e8445f1f576fb3358573796b441a7c entry-content-wrapper main_color av-flex-cells  avia-builder-el-5  el_after_av_hr  el_before_av_section  grid-row-not-first  container_wrap sidebar_right'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-87oyox-3302e6b6c9584d0b63dff9ea4927e90e\">\n.flex_cell.av-87oyox-3302e6b6c9584d0b63dff9ea4927e90e{\nvertical-align:top;\n}\n<\/style>\n<div class='flex_cell av-87oyox-3302e6b6c9584d0b63dff9ea4927e90e av-gridrow-cell av_one_half no_margin  avia-builder-el-6  el_before_av_cell_one_half  avia-builder-el-first  content-column content-align-top'  ><div class='flex_cell_inner'><p><div  class='flex_column av-23pidt-199e94ddc0de1548cfa7da6b5cb8827a av_one_full  avia-builder-el-7  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9cwacdj-dd9783a03629af5216f8d7ebc0ce8bdd\">\n#top .av-special-heading.av-l9cwacdj-dd9783a03629af5216f8d7ebc0ce8bdd{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l9cwacdj-dd9783a03629af5216f8d7ebc0ce8bdd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l9cwacdj-dd9783a03629af5216f8d7ebc0ce8bdd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l9cwacdj-dd9783a03629af5216f8d7ebc0ce8bdd av-special-heading-h2 blockquote modern-quote  avia-builder-el-8  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >\u00dcber Snaque<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l9cwaux2-eacc2ef532b843f290236c40acc712e1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Snaque (<a href=\"https:\/\/snaque.com\">snaque.com<\/a>) bietet mit der Snaque Playwall eine SaaS-L\u00f6sung f\u00fcr Publisher an, die ihr Online-Angebot f\u00fcr Leser:innen und ihr Werbeinventar f\u00fcr Advertiser erweitern wollen. Kernprodukt ist die Snaque Playwall, eine Paywall-Extension, mit der Leser:innen von Online-Medien die M\u00f6glichkeit haben, Premium-Content auch ohne Abo zu lesen. Leser:innen zahlen hier durch kurze Interaktionen mit Markeninhalten f\u00fcr einzelne Artikel. Aber auch Medien ohne Paywall profitieren von der Snaque Playwall, wenn sie sie als neues, hochpreisiges Werbeformat in ihr Inventar aufnehmen und zur Monetarisierung vor Inhalte schalten. Snaque bietet Advertisern damit ein neues, leistungsstarkes Ad-Format im exklusiven Werbeumfeld von Qualit\u00e4tsmedien. Die Snaque GmbH mit Sitz in Berlin wurde 2021 von Katja Waldor und Henning Tillmann gegr\u00fcndet. Das Gr\u00fcnderteam wird im Rahmen des Media Founders Program gef\u00f6rdert, eines gemeinsamen F\u00f6rderprogramms des Medieninnovationszentrums Babelsberg (MIZ) und des MediaTech Hub Accelerators Babelsberg.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-5yiicx-a0b29fcc8236d866849867f3804ffc99 av_one_full  avia-builder-el-10  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5qna3pf-25197c43f0b605b3906125666b482fc0\">\n#top .av-special-heading.av-l5qna3pf-25197c43f0b605b3906125666b482fc0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l5qna3pf-25197c43f0b605b3906125666b482fc0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l5qna3pf-25197c43f0b605b3906125666b482fc0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l5qna3pf-25197c43f0b605b3906125666b482fc0 av-special-heading-h2 blockquote modern-quote  avia-builder-el-11  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Pressekontakt<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l5qnah2u-00debff45b65e052099bb8aa417c29b6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Henning Tillmann<br \/>\npresse@snaque.com<\/p>\n<\/div><\/section><\/p><\/div><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-44j93l-352a9b11783b7e016e7bfd8a8479eef7\">\n.flex_cell.av-44j93l-352a9b11783b7e016e7bfd8a8479eef7{\nvertical-align:top;\n}\n<\/style>\n<div class='flex_cell av-44j93l-352a9b11783b7e016e7bfd8a8479eef7 av-gridrow-cell av_one_half no_margin  avia-builder-el-13  el_after_av_cell_one_half  avia-builder-el-last  content-column content-align-top'  ><div class='flex_cell_inner'><p><div  class='flex_column av-2ikpcx-864636a9acfbd534ab0b988efd6e9ce4 av_one_full  avia-builder-el-14  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5qnar5n-1e119bd7f8128596f7eec9ef43e60b53\">\n#top .av-special-heading.av-l5qnar5n-1e119bd7f8128596f7eec9ef43e60b53{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l5qnar5n-1e119bd7f8128596f7eec9ef43e60b53 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l5qnar5n-1e119bd7f8128596f7eec9ef43e60b53 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l5qnar5n-1e119bd7f8128596f7eec9ef43e60b53 av-special-heading-h2 blockquote modern-quote  avia-builder-el-15  el_before_av_magazine  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Meldungen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  id=\"avia-magazine-1\"  class='av-magazine av-l5qnbm4p-568eaed8a922af6c54848397662849d9  avia-builder-el-16  el_after_av_heading  avia-builder-el-last   avia-builder-el-16  el_after_av_heading  avia-builder-el-last ' ><div class='av-magazine-group sort_all'><article class='av-magazine-entry av-magazine-entry-id-1561 av-magazine-format-standard av-magazine-type-post av-magazine-entry-1 av-magazine-entry-small av-magazine-no-thumb'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"av-magazine-content-wrap\"><header class=\"entry-content-header\" aria-label=\"Post: Neue Software f\u00fcr Verlage: Snaque Playwall st\u00e4rkt Digitalgesch\u00e4ft von Medienh\u00e4usern und verhilft zu mehr Umsatz\"><time class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2022-10-20T10:00:20+02:00\" >20. Oktober 2022<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/snaque.com\/de\/blog\/neue-software-fuer-verlage-snaque-playwall-staerkt-digitalgeschaeft-von-medienhaeusern-und-verhilft-zu-mehr-umsatz\/' title='Link zu: Neue Software f\u00fcr Verlage: Snaque Playwall st\u00e4rkt Digitalgesch\u00e4ft von Medienh\u00e4usern und verhilft zu mehr Umsatz'>Neue Software f\u00fcr Verlage: Snaque Playwall st\u00e4rkt Digitalgesch\u00e4ft von Medienh\u00e4usern und verhilft zu mehr Umsatz<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><\/div><\/p><\/div><div  class='flex_column av-2whe1t-c44954453807f40809914a895ffcd103 av_one_full  avia-builder-el-17  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-la2c8716-27cca81369473200b59ed121213fc978\">\n#top .av-special-heading.av-la2c8716-27cca81369473200b59ed121213fc978{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-la2c8716-27cca81369473200b59ed121213fc978 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-la2c8716-27cca81369473200b59ed121213fc978 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-la2c8716-27cca81369473200b59ed121213fc978 av-special-heading-h2 blockquote modern-quote  avia-builder-el-18  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Berichte in der Presse<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-la2cfzdh-897605a035bc10d679545da0eddb3584 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Deutschlandfunk: <a href=\"https:\/\/www.deutschlandfunk.de\/snaque-start-up-bietet-neue-werbeeinnahmen-fuer-lokalmedien-dlf-bad6bbb0-100.html\">Start Up bietet neue Werbeeinnahmen f\u00fcr Lokalmedien<\/a> (01.11.2022)<\/li>\n<li>Gr\u00fcnderszene: <a href=\"https:\/\/www.businessinsider.de\/gruenderszene\/technologie\/snaque-paywall-zeitungen-a\/\">Ihr Tool kann Paywalls bei Artikeln durchbrechen \u2013 und Zeitungen verdienen trotzdem Geld<\/a> (25.10.2022)<\/li>\n<li>OMR: <a href=\"https:\/\/omr.com\/de\/daily\/snaque-paywall-werbung\/\">Wie Snaque mit einem Werbeprodukt Paywalls wieder durchl\u00e4ssiger machen will<\/a> (24.10.2022)<\/li>\n<li>kress pro: <a href=\"https:\/\/kress.de\/pro\/kresspro-archiv\/kressreports-details\/beitrag\/150240-case-4vermarktung-eine-paywall-variante-fuer-abomuffel.html\">Eine Paywall-Variante f\u00fcr Abomuffel<\/a> (24.10.2022)<\/li>\n<li>\u00dcbermedien: <a href=\"https:\/\/uebermedien.de\/77642\/schlupfloecher-durch-die-bezahlmauern\/\">Schlupfl\u00f6cher durch die Bezahlmauern<\/a> (20.10.2022)<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><\/p>\n<\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-2aia41-dc9c66b4a14c68d3c39c28afc5a6aef6 main_color avia-section-default avia-no-border-styling  avia-builder-el-20  el_after_av_layout_row  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1425'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5qncqm1-5c73d043d7d221df3d49bb0f4b1e33ad\">\n#top .av-special-heading.av-l5qncqm1-5c73d043d7d221df3d49bb0f4b1e33ad{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l5qncqm1-5c73d043d7d221df3d49bb0f4b1e33ad .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l5qncqm1-5c73d043d7d221df3d49bb0f4b1e33ad .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l5qncqm1-5c73d043d7d221df3d49bb0f4b1e33ad av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-21  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Logo<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-m3n2p-c9bef0ded15614fbe725e198ffadc6c2 av_one_third  avia-builder-el-22  el_after_av_heading  el_before_av_one_third  flex_column_div  column-top-margin'     ><\/div><div  class='flex_column av-3jtsoh-26a7540c7f2418fcb06d20848de776f7 av_one_third  avia-builder-el-23  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5s169sj-58ff3a92b8dea608272b677c61f6240f\">\n.avia-image-container.av-l5s169sj-58ff3a92b8dea608272b677c61f6240f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l5s169sj-58ff3a92b8dea608272b677c61f6240f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l5s169sj-58ff3a92b8dea608272b677c61f6240f av-styling- av-img-linked avia-align-center  avia-builder-el-24  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/snaque.com\/wp-content\/uploads\/2022\/07\/Snaque-Logo-1030x371.png\" data-srcset=\"https:\/\/snaque.com\/wp-content\/uploads\/2022\/07\/Snaque-Logo-1030x371.png 1030w, https:\/\/snaque.com\/wp-content\/uploads\/2022\/07\/Snaque-Logo-300x108.png 300w, 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https:\/\/snaque.com\/wp-content\/uploads\/2022\/07\/Snaque-Logo-1030x371.png 1030w, https:\/\/snaque.com\/wp-content\/uploads\/2022\/07\/Snaque-Logo-768x277.png 768w, https:\/\/snaque.com\/wp-content\/uploads\/2022\/07\/Snaque-Logo-1536x553.png 1536w, https:\/\/snaque.com\/wp-content\/uploads\/2022\/07\/Snaque-Logo-2048x738.png 2048w, https:\/\/snaque.com\/wp-content\/uploads\/2022\/07\/Snaque-Logo-1500x540.png 1500w, https:\/\/snaque.com\/wp-content\/uploads\/2022\/07\/Snaque-Logo-705x254.png 705w\" sizes=\"(max-width: 2956px) 100vw, 2956px\" \/><\/a><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l8wxex2o-3852502c268e4fd56d9c521a434d17c8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Snaque Logo<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-2u7335-2e744adfe2522a4e0bd24019274dfdb0 av_one_third  avia-builder-el-26  el_after_av_one_third  avia-builder-el-last  first 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