2% is not enough
Monetarisieren Sie all Ihre Leser:innen & machen Sie sie zu zahlenden Kund:innen – mit und ohne Abo!
Bounce rate reduction
Readers remain on your website
Monetize more readers with the Snaque Playwall
Snaque’s Playwall complements the classic paywall and allows readers to pay for the article through a short interaction with branded content. Publishers thus offer readers a quick and easy look behind the paywall and monetize non-subscribers in this way for the first time.
Full flexibility and control
The publisher retains full control, for example, over which articles can be released via the Snaque Playwall. Likewise, the publisher generally determines the price to be retrieved per reader per article. Snaque can also be offered as a discounted subscription form. And the best thing is that readers who have been able to take a look behind your paywall via Snaque are more motivated to become subscribers if they use it frequently. Because you can also define the maximum number of times a user can use Snaque per day*.
Exclusivity for publishers’ advertising inventory
At the same time, with Snaque, publishers offer their advertising customers a publisher-exclusive, powerful advertising tool and format for a new kind of interactive high-engagement advertising.
Simple and fast integration
The integration of Snaque is as simple as the way it works. Snaque can be integrated very easily into the publisher’s CMS or paywall system via an interface (API). Individual adaptations for integration are also possible by arrangement.
Advantages for publishers
Additional revenue
by a high-priced ad-format
Strengthening the advertising environment
Attractive new premium advertising format
Increase reach
Expanded offer for more readers
Increase dwell times
by lowing the rate of bounces
Unique advertising format
Exclusive for publishers
* Since Snaque generally does not track users, recurring users would have to be identified by the publisher itself and thus be restricted in their use of the Snaque Playwall.
Specification of services
The following services are part of the Snaque Playwall for publishers. Main features for publishers are the Snaque Playwall and the Snaque Backoffice. Click on a tab to view more information on one of the two components.
The Snaque Playwall
Playwall widget
Easy to use widget as an addition to your existing paywall or as an additional way to monetize your free content.
Verify via JWT
Safe, secure and easy unlock mechanism via JSON web tokens, that are created after the interaction is completed. (Recommended)
Verify via redirect
Alternatively, articles can also be unlocked using a redirect mechanism.
No trade-offs when it comes to page speeds
Einbindung einer < 5 KB JavaScript-Datei beim Laden notwendig. Restliche Daten erst nach dem Rendern der Seite.
Readers stay on your website
Readers stay on your website – no app or other website necessary. Everything happens on an overlay on your website.
100% responsive
All device classes are supported: no matter if you use a smartphone or a desktop computer with a large screen.
The Snaque Backoffice
Snaque Backoffice is the admin interface for publishers and advertisers.
The dashboard displays data with statistics.
The campaign editor is needed to create Snaque-Bars.
Statistics on Playwall usage
All data combined: Amount of unlocked articles, usage times, click rates and more.
Performance & A/B tests
Different ways of including the Snaque Playwall can be compared.
Button impressions and content comparisons.
Display “most Snaque’d articles” and total count of displayed Playwalls.
Summary of success rates
Overview on success rates, unlocked articles, accepted offers (CTR) and usage rates of the Playwall.
Manage your ads
Advertisers, that are publisher exclusive and were acquired by the publisher, can easily be managed.
User management
Different users with different permissions can be managed with the Snaque Backoffice.
Create and manage campaigns
Campaigns can easily be created and managed. Later this year, advertisers will be able to manage their own campaigns.
Measure your campaigns
Statistics on success and bounce rates, CTR and more.
Easy-to-use editor
Campaigns, so called Snaque-Bars, can easily be created. Upload image, enter a question, choose the possible answers – done.
Individuall and interactive
No matter if simple or complex campaign – interactive campaigns can be created easily. Like a sales talk in your office or store.
Schedules and budgets
Plan your campaigns and use budgets (available later in 2023).
Highly customizable
Snaque-Bars can use the corporate design, colors, images and logos of the advertiser.
Find out more now!
You want to reduce your bounce rate? Monetize more readers and offer your advertisers a powerful new ad format? Do not hesitate and contact us.
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