Monetize all your readers and turn them into paying customers – with or without a subscription!
Snaque’s Playwall complements the classic paywall and allows readers to pay for the article through a short interaction with branded content. Publishers thus offer readers a quick and easy look behind the paywall and monetize non-subscribers in this way for the first time.
The publisher retains full control, for example, over which articles can be released via the Snaque Playwall. Likewise, the publisher generally determines the price to be retrieved per reader per article. Snaque can also be offered as a discounted subscription form. And the best thing is that readers who have been able to take a look behind your paywall via Snaque are more motivated to become subscribers if they use it frequently. Because you can also define the maximum number of times a user can use Snaque per day*.
At the same time, with Snaque, publishers offer their advertising customers a publisher-exclusive, powerful advertising tool and format for a new kind of interactive high-engagement advertising.
The integration of Snaque is as simple as the way it works. Snaque can be integrated very easily into the publisher’s CMS or paywall system via an interface (API). Individual adaptations for integration are also possible by arrangement.
Turning readers into subscribers is one of the most important tasks of a paywall. This is achieved much more effectively with the Snaque Playwall as a supplement to the classic paywall. Visitors without subscriptions do not bounce, since they are able to unlock the article once. A person can only be converted into a subscriber if they stay on the page. The Snaque Playwall ensures exactly that.
When new readers come across your site, they want to quickly access the information for which they accessed the website. A conflict now arises: If the content is activated directly, it is hardly recognizable that it is a Plus/Premium article. When asked directly for a subscription or even registration, almost 100% of readers jump straight off. This is where the Snaque Playwall comes into play: interaction with the Playwall is so easy to use that users stay on your site. You can collect data or show ads using the Snaque Playwall. Only when the reader accesses the site again at a later date can the next stage of the metered model take effect: registration and then a paid subscription.
Readers remain on your website
by a high-priced ad-format
Attractive new premium advertising format
Expanded offer for more readers
Exclusive for publishers
More readers sign up
With the Snaque Playwall, it is easy to monetize many readers for the first time who would otherwise jump off at the paywall. And the best thing about this is that it not only increases first-time revenue, but also the number of subscriptions. Denn: Anyone who has used the Snaque Playwall once to unlock an article will also opt for a subscription 7 times more often.
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Subscriptions 1.99 € / month
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Subscriptions 9.90 € / month
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Subscriptions 19.90 € / month
The creation of interactive campaigns gets even easier. Snaque AI Assistant not only creates interactive ads, it only generates images and graphics. Just describe the campaign goal or enter the URL of your web shop and the AI Assistant creates an interactive campaign.
The following services are part of the Snaque Playwall for publishers. Main features for publishers are the Snaque Playwall and the Snaque Backoffice. Click on a tab to view more information on one of the two components.
Easy to use widget as an addition to your existing paywall or as an additional way to monetize your free content.
Safe, secure and easy unlock mechanism via JSON web tokens, that are created after the interaction is completed. (Recommended)
Alternatively, articles can also be unlocked using a redirect mechanism.
Only a small JavaScript file, less than 5 KB, needed when page loads. All other data after page has been fully rendered.
Readers stay on your website – no app or other website necessary. Everything happens on an overlay on your website.
All device classes are supported: no matter if you use a smartphone or a desktop computer with a large screen.
Snaque Backoffice is the admin interface for publishers and advertisers.
The dashboard displays data with statistics.
The campaign editor is needed to create Snaque-Bars.
All data combined: Amount of unlocked articles, usage times, click rates and more.
Different ways of including the Snaque Playwall can be compared.
Display “most Snaque’d articles” and total count of displayed Playwalls.
Overview on success rates, unlocked articles, accepted offers (CTR) and usage rates of the Playwall.
Advertisers, that are publisher exclusive and were acquired by the publisher, can easily be managed.
Different users with different permissions can be managed with the Snaque Backoffice.
Campaigns can easily be created and managed. Later this year, advertisers will be able to manage their own campaigns.
Statistics on success and bounce rates, CTR and more.
Campaigns, so called Snaque-Bars, can easily be created. Upload image, enter a question, choose the possible answers – done.
No matter if simple or complex campaign – interactive campaigns can be created easily. Like a sales talk in your office or store.
Plan your campaigns and use budgets (available later in 2023).
Snaque-Bars can use the corporate design, colors, images and logos of the advertiser.
You want to reduce your bounce rate? Monetize more readers and offer your advertisers a powerful new ad format? Do not hesitate and contact us.
Please provide as much information as possible. This way we can give you the best possible feedback.
* Since Snaque generally does not track users, recurring users would have to be identified by the publisher itself and thus be restricted in their use of the Snaque Playwall.