Interactions, the possibility of reading without a subscription and the reduction of the bounce rate ensure an increase of the dwell time.
Snaque offers readers the opportunity to consume premium content without a subscription. Simply by interacting with brand content. Fast, easy & without tracking!
Publishers monetise only a fraction of their readers. To finance digital journalism sustainably, there has to be more. We help publishers to generate more revenue at the paywall – with fewer bounces and without loss of reach.
Interaction is what remains. Especially in the memory of customers. In times of increasing ad fatigue and the end of the cookie era, it’s time to rethink, redesign and experience advertising in a new way.
Imagine if this were a teaser of a premium article on a publisher’s site. You would like to continue reading, but you do not have a subscription. Of course, there is still the possibility to become a subscriber. Alternatively, you can simply use Snaque.
From now on, this text would only be readable for subscribers or for those who have activated the article via the Snaque Playwall. After unlocking via the button below, everything else will also be readable.
That was easy, wasn’t it?
And it was probably fun, too. The article has now been released. The publisher determines: Should the Snaque Playwall appear with all articles? Only for some? Only 2-3x per user and per day?
If you want to snaque again, just reload the page and try again. Enjoy!
Ein neues Unternehmen verspricht einen Ausweg aus diesem Dilemma: „Snaque“ will es Medien ermöglichen, Besuchern Schlupflöcher durch ihre Bezahlmauern anzubieten, ohne die Mauern selbst einreißen zu müssen.
Leser*innen, die nur zwei, drei Artikel lesen wollen, gehen bei [harten Paywalls] komplett verloren. Daher sind die kleineren Marktteilnehmer erste Zielgruppe von Snaque.
Zeumer [Digitalchef der Sächsischen Zeitung] zieht nach zwei Monaten ein positives Fazit des Tests. Die Dresdner werden das Widget nun dauerhaft nutzen und seinen Einsatz systematisieren.
Wer durch die kostenlosen Artikel angezogen wird und wiederkommt, bucht mit höhrerer Wahrscheinlichkeit ein Abo. Der Snaque ist quasi ein Appetizer.
Have a closer look at the Snaque Playwall. We show you, how to embed Snaque on your website and you can create individual Snaquebars for your brand.
Please note that due to time constraints, we can currently only present the demo to publishers or people who want to use Snaque to promote their company (or other companies). The same applies to journalists. Unfortunately, we cannot consider individual demo requests from readers and users.
With the Snaque Playwall, we offer publishers the opportunity to monetise casual readers as well. Because not all readers are the same. With Playwall, publishers are expanding their services with another product that gives readers the opportunity to consume premium content and pay for it with their interaction.
Publishers can thus reduce the bounce rate, generate additional revenues, increase reach and dwell time and at the same time turn more readers into customers.
The Snaque Playwall extends the paywall and does not replace it.
more interactions by non-subscribers
more subscriptions of readers who used Snaque Playwall before
With the Snaque Playwall, you can expand your paywall with a powerful solution that meets the demands of today’s modern readers.
Passive advertising was yesterday! With Snaque, brands can enter into direct exchange with their target group – for more engagement and a sustainable advertising impact.
Snaque offers impact advertising and helps increase brand awareness, leads and conversions through interaction and engagement.
Snaquebars are interactive ads directly on the paywall of online media. They offer full attention in a prominent position, in a premium advertising environment of quality media.
The usage times as well as the click rates are exceptionally high.
Publishers who have connected their website to Snaque now also offer the option of activating premium articles through the Snaque Playwall in addition to the classic paywall. The concept of the Playwall is: Play to Pay! The Playwall is a widget that opens with a click and calls for playful interaction with publisher or brand content. After completing the short interaction, the article can be read behind the paywall.
When using Snaque, readers do not have to worry about their own data. We do not set cookies, do not store personal data and do not track. All responses will be anonymized before being passed on to the advertiser. Only when an offer is taken up do people leave the publisher’s site and then switch to the advertiser’s website.
Not a subscription everywhere? Sure, you can hardly do that. But journalism is worth being paid fairly. Snaque enables reading without subscription and makes short playful interactions the currency.
We, Katja Waldor and Henning Tillmann, have a mission: more journalism for readers, more revenue for publishers and more engagement with the target group for advertisers.
Photo: Dominik Butzmann